Case study · Location intelligence · Retail
Hublycs: location intelligence for sharper retail decisions.
Hublycs helps brands, retailers and consultants evaluate locations, competitors, catchment areas, POIs and territorial opportunities through maps, external data, dashboards and decision-ready reports.
The problem
Opening in the wrong spot costs more than any software.
Unanalysed area
Opening decisions made without structured territorial data.
Competitors off the map
Competitor density and pull factor invisible.
Fuzzy catchment
Catchment area drawn by eye, not from real isochrones.
Scattered territorial data
Census, traffic, demographics and POIs spread across disconnected sources.
Gut-feel decisions
Retail investments based on intuition, not data.
Solution
Territorial data, POIs and retail analytics in one system.
POI intelligence
Over 2.4M points of interest mapped: competitors, traffic generators, complementary businesses.
Catchment area
Isochrones, isodistances and gravity models for every location.
Competitor mapping
Competitive density, coverage gaps, positioning opportunities.
Socio-demographic data
Income, demographics and consumption patterns by territorial area.
Footfall signals
Pedestrian flows and mobility data integrated per location.
Retail opportunity score
Synthetic score per area: where to open, where to invest, where not to.
Performance
Numbers and analytical capacity.
POIs mapped
Italy-wide territorial database with competitors and relevant businesses.
Location selection
Opening decisions based on structured data, not intuition.
Decision-making
What-if simulations before committing investments.
In analytics
Interactive dashboards replace long manual reports.
Product showcase
Inside Hublycs.
Main map. POIs, competitors, catchment area and territorial flows.
POI report. Competitor analysis and complementary businesses.
Catchment area. Isochrones and real trade areas for every location.
KPI dashboard. Territorial score, area drill-down and executive reports.
Our role
What digitalH built.
Product strategy
Product definition, modules and analytical logic.
Data architecture
Internal and external data pipelines, ETL and models.
Map interface
Interactive cartographic UI, territorial drill-down.
POI pipeline
Ingest and enrichment of the multi-source POI database.
Analysis engine
Isochrones, scoring, gravity models, competitor density.
Dashboard UX
Experience designed for marketing managers, retail managers and top management.
Related services: Big Data, AI and Business Intelligence · Business software, CRM and ERP.
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